What We Have Achieved
25
Years In The Market
100
Coaches Trained
300
Online Program Launched
100M+
Gross Revenue Created
Built for $300,000+ Home Service Businesses Ready to Scale Without Chaos
You didn't build a six-figure operation by guessing. Stop guessing with your marketing.
We build local home service businesses a repeatable marketing machine, predictable qualified leads without agency retainers you can't measure or ad spend you can't account for.
The L.E.A.D.S. System™
Five phases. One system. No guesswork.
Look Under the Hood
A full audit of your site, SEO, content, CRM, and ad accounts before we recommend a single change.
Establish Your Foundation
Rebuild your website, Google Business Profile, and social presence to convert the traffic you already earn.
Automate the Lead Flow
CRM setup, follow-up automation, and sales scripts built for how home service leads actually behave.
Dial in Paid Ads
Targeted Facebook, Instagram, and Google campaigns built around your close rate and average ticket.
Stay Top of Mind
Email nurture and referral systems that keep you booked outside of your busy season.
Results Are Conditional, On Purpose
We've worked with home service operators for 10 years, across roofing, HVAC, hardscaping, and vending. Results scale with three things: your ad spend commitment, your coachability, and your follow-through on what we build together.
When those three are in place, most clients see a return within the first 60 days, and a majority double monthly revenue within 6 months.
If you commit to the ad spend outlined in your strategy, implement what we build with you, and follow the system as designed, we guarantee at least a 5x return on marketing spend, or we keep working at no additional cost until you do.
Josh has owned HFE Marketing Group for almost 10 years and has helped countless home service clients grow, scale, and even exit their businesses. He has a long standing track record, and almost all of his clients have been with him for 3 to 6 years. We provide both consulting services and done for you implementation.
Our Approach
Every engagement falls into one of two lanes, depending on how hands-on you want us to be.
Done For You
We build and run it. You stay focused on running your business.
- Websites
- SEO
- Paid Lead Generation
- Social Media Management
Done With You
We coach your team and guide the strategy. You keep control of execution.
- Marketing Consulting
- Scaling Strategy
- Ongoing Coaching
Who This Is For
Home service business owners doing $300,000 or more per year who want to:
- Scale past $1,000,000+ sustainably, not just stay busier
- Stop being the only person in the company thinking about marketing
- Build systems that keep producing after the invoices are paid
- Work with a team that's already established and ready to execute
What You Get
A System You Own
Built inside your business, not run as a black box outside of it. You keep the CRM, content, and strategy when the engagement ends.
Direct Access to Josh
Coaching from Josh, not a VA, not an account manager, not a bot.
Strategy Built to Compound
Long-term systems, not short-term tricks designed to make one quarter look good.
One Connected System
CRM, SEO, social, ads, and follow-up built to work together, not as disconnected vendors.
Team Training
Templates and tools so your people can keep running the system after handoff.
Evergreen Content
Blog, social, and YouTube content still generating leads a year after publishing.
Results From Business Owners Like You
"We crushed our goal by 200% this year. I don't have to wonder where the next job is coming from. The system brings them in. I haven't paid for a single ad this year, and qualified leads are still coming in."
"April 2025 was our biggest month ever, over $500,000. Before working with Josh, we couldn't picture that. Last year we did over $3,000,000."
"July 2024 we hit $550,000, our largest month by far. We had a basic website before meeting Josh and no social presence. Today we employ 9 full-time HVAC techs."
"By March 2018, our second year, we hit $250,000 in a single month. I successfully exited my company in 2023, and Josh has been my strategist since the start."
"We made $10,800 in 48 hours with our auto detailing business with one strategy Josh taught us. The most we ever made in a month, we did it in 48 hours."
"Josh helped me with my website and social, and I landed a $51,000 remodeling job the same month with his coaching."
Let's Build Your Marketing Machine
Watch the full training and apply, or follow @joshuawhastings for tactical breakdowns on scaling a service business.
Watch the Training & Apply