Built for $300,000+ Home Service Businesses Ready to Scale Without Chaos
You didn't build a six-figure operation by guessing. Stop guessing with your marketing.
We build local home service businesses a repeatable marketing machine — predictable, qualified leads without agency retainers you can't measure or ad spend you can't account for.
The L.E.A.D.S. System™
Five phases. One system. No guesswork.
Look Under the Hood
A full audit of your site, SEO, content, CRM, and ad accounts — before we recommend a single change.
Establish Your Foundation
Rebuild your website, Google Business Profile, and social presence to convert the traffic you already earn.
Automate the Lead Flow
CRM setup, follow-up automation, and sales scripts built for how home service leads actually behave.
Dial in Paid Ads
Targeted Facebook, Instagram, and Google campaigns built around your close rate and average ticket.
Stay Top of Mind
Email nurture and referral systems that keep you booked outside of your busy season.
Results Are Conditional — On Purpose
We've worked with home service operators for 10 years, across roofing, HVAC, hardscaping, and vending. Results scale with three things: your ad spend commitment, your coachability, and your follow-through on what we build together.
When those three are in place, most clients see a return within the first 60 days, and a majority double monthly revenue within 6 months.
If you commit to the ad spend outlined in your strategy, implement what we build with you, and follow the system as designed — we guarantee at least a 5x return on marketing spend, or we keep working at no additional cost until you do.
[Insert your actual contract terms: minimum spend threshold, timeframe, scope of continued work.]
Who This Is For
Home service business owners doing $300,000 or more per year who want to:
- Scale past $1,000,000+ sustainably — not just stay busier
- Stop being the only person in the company thinking about marketing
- Build systems that keep producing after the invoices are paid
- Work with a team that's already established and ready to execute
What You Get
A System You Own
Built inside your business, not run as a black box outside of it. You keep the CRM, content, and strategy when the engagement ends.
Direct Access to Josh
Coaching from Josh — not a VA, not an account manager, not a bot.
Strategy Built to Compound
Long-term systems, not short-term tricks designed to make one quarter look good.
One Connected System
CRM, SEO, social, ads, and follow-up built to work together, not as disconnected vendors.
Team Training
Templates and tools so your people can keep running the system after handoff.
Evergreen Content
Blog, social, and YouTube content still generating leads a year after publishing.
Results From Operators Like You
"We crushed our goal by 200% this year. I don't have to wonder where the next job is coming from — the system brings them in. I haven't paid for a single ad this year, and qualified leads are still coming in."
"April 2025 was our biggest month ever — over $500,000. Before working with Josh, we couldn't picture that. Last year we did over $3,000,000."
"July 2024 we hit $550,000 — our largest month by far. We had a basic website before meeting Josh and no social presence. Today we employ 9 full-time HVAC techs."
"By March 2018, our second year, we hit $250,000 in a single month. I successfully exited my company in 2023, and Josh has been my strategist since the start."
Let's Build Your Marketing Machine
Watch the full training and apply, or follow @joshuawhastings for tactical breakdowns on scaling a service business.
Watch the Training & Apply
REAL SUCCESS STORIES
Revenue for a Roofing Company (1 Owner, 1 Project Manager) as of July 2025:
Monthly income for a roofing company:
A hardscaping company that had 1 lead in 2024 during a massive restructure and overhaul, 100% organic leads thus far in the first 6 months of 2025:
The type of leads clients get when you build TRUST and BRAND online with amazing follow up systems (see the last part about prompt sales response & assignment selling techniques)
One Simple Strategy... & $10,000
Who is Josh?
I have worked in content & digital marketing since 2017...
My wife and I had $300,000 in student loans and had to do something...
You can read the entire story here, but now we help business owners crush it online.
It is that simple 👀
Our business exists to help other families do the same... build profitable companies that buy back their time, reduce financial stress, and create real impact in their community.
If you’re a local service business doing $500K+ and ready to scale past $1.5M... without losing your weekends or your sanity...
Let’s talk here ✅
Want more predictable leads and a steady pipeline of new jobs?
Are ready to scale past wearing all the hats by building systems and bringing on a lean team??
Want to enjoy time and financial freedom, spend more time with family, and run a business that doesn’t own them??
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Earnings & Results Disclaimer
At Joshua Hastings Consulting (HFE Marketing Group LLC), we share real client testimonials and performance data where available. These stories reflect individual business journeys and are not intended to represent a promise or guarantee of results. Your business is unique — and so are your outcomes. Marketing success depends on a range of variables, including your experience, industry, systems, team, effort, and decision-making.
We are a strategic marketing consulting firm focused on building sustainable growth through proven systems, not shortcuts. We do not offer franchise opportunities, income guarantees, or “overnight success” models. What we provide is high-level guidance, education, and implementation support — but the responsibility for execution and results ultimately rests with you. *Guarantee is subject to change and official guarantees's are communicated in the contract and dependent on ad spend, coachability, and follow-through as outlined per the agreement of coaching/consultant agreement.
Some clients achieve dramatic growth; others choose not to implement what’s recommended, or apply it inconsistently, and see limited change. We don't make income claims because we don’t believe in templated results — we believe in custom strategies that fit your business and your local market.
Finally, this website is not affiliated with or endorsed by Meta, Google, Microsoft, or YouTube.
Copyright 2026. HFE Marketing Group LLC