About Josh Hastings
I didn’t start as a marketer...
I started as a teacher, coach, and husband trying to pay off $300,000 in student loans.
Back then, I worked 60-hour weeks as an athletic director... coaching kids by day and grading papers by night.
It was meaningful work, but I was burned out.
We had the degree. The job title. The “American dream.”
But the math didn’t add up.
So, in 2015, I started a side hustle cutting lawns and learning how to make money online.
No investors.
No roadmap.
Just grit.
By 2017, I launched my first blog, Money Life Wax.
I had no clue what SEO meant. I used Wix instead of WordPress. Still, I showed up.
I wrote when no one was reading... & I learned how the internet actually works.
That blog grew to hundreds of thousands of readers, got featured in Forbes, Savology, Yahoo Finance, and Business Insider, and was eventually sold in 2021.
But more importantly... it became the classroom where I learned how to build, market, and scale something from the ground up.
Since then, I’ve helped dozens of local service businesses... roofers, HVAC companies, landscapers, and auto detailers... build their marketing systems, fix their follow-up, and scale past seven figures.
Not by guessing.... But through strategy, systems, and data.
➡️ My LEADS System™ was born from that journey.
It’s the same framework that took me from $0 to multi-six-figures while paying off our debt and building a business that actually supported our family.
Because here’s the truth... most small business owners don’t fail because of effort.
They fail because of inefficiency.
They’re doing the work, but not in a way that compounds.
That’s where I come in.
I don’t sell “done-for-you” marketing... I teach you the strategy, systems, and automation to own your marketing... and scale without chaos.
Today, my wife Lauren and I live near Savannah (yay beach and sun) with our three boys, where faith, family, and freedom come first.
Our business exists to help other families do the same... build profitable companies that buy back their time, reduce financial stress, and create real impact in their community.
If you’re a local service business doing $500K+ and ready to scale past $1.5M... without losing your weekends or your sanity...
Because the life and business you want aren’t built overnight.
They’re built through strategy, discipline, and staying steady when most people quit.
And that’s what we teach every day at Joshua Hastings Marketing Consulting.
Who We Help
We work with local home service companies that want to grow, simplify, and dominate their local market.
This includes contractors such as:
Roofing companies
Landscaping & hardscaping businesses
HVAC, plumbing, electrical, and remodeling contractors
Specialty service providers (garage doors, pest control, painting, restoration, etc.)
This includes contractors such as:
Want more predictable leads and a steady pipeline of new jobs.
Are ready to scale past wearing all the hats by building systems and bringing on a lean team.
Want to enjoy time and financial freedom, spend more time with family, and run a business that doesn’t own them.
What We Do
We help these local service businesses build streamlined, profitable companies that:
Generate consistent high-quality leads month after month.
Operate with simple, repeatable systems so owners can step out of daily chaos.
Build a small but powerful team that delivers exceptional service.
How We Do It
We do this through our flagship program — The LEADS™ System.
Inside the LEADS™ System, we help local home service companies:
Build an automated marketing engine that consistently brings in the right local customers.
Implement systems for sales follow-up, reviews, and operations that make the business easier to run.
Keep overhead low by hiring only when needed, and focusing on margins and cash flow.
The Return on Investment
Our proven process typically produces a 5 to 1 return on investment — meaning for every dollar invested, our clients see at least five dollars back in new revenue.
This allows local owners to:
Reinvest confidently in their business growth.
Build a reputation as the #1 choice in their market through better reviews, stronger online presence, and community visibility.
Enjoy a business that supports their lifestyle instead of trapping them in it.
The Bigger Impact
By helping local businesses succeed, we strengthen communities, provide stable jobs, and improve local economies — all while giving owners and their families the freedom they deserve.
Our Philosophy
Your business doesn't own you, you own it!
We help our clients achieve "time & financial freedom" by creating predictable lead generation systems & fulfillment systems that leverages simplicity while giving clients the best results possible.
RESULTS
Get clients results.
Efficiency
Do more with less.
Freedom
Personal life before business.
Systems
Processes that scale.
Teach
Help your understand.
Fun
Love what we build.
Our Philosophy
We help our clients achieve "time & financial freedom" by creating predictable lead generation systems & fulfillment systems that leverages simplicity while giving clients the best results possible.
RESULTS
Get clients results.
Efficiency
Do more with less.
Freedom
Personal life before business.
Systems
Processes that scale.
Impact
We improve the world's health.
Fun
We love what we do.
About Josh
I’m Josh Hastings — husband, father of three boys, and founder of a digital strategy business that helps local home service companies scale the right way.
With three kids under the age of 5 - systems and time blocking rule my life (in a good way).
But it didn’t start with a perfect plan. It started with $300,000 in student loans, 60-hour workweeks, and a late-night conversation with my wife, Lauren, back in 2015:
“How will we ever raise a family like this?”
I got serious. Learned digital marketing, SEO, and built my first blog (it was awful). But I kept going. Sold that site in 2021. Today, I help owners like you double your revenue — without chaos — using the same proven systems that changed my life.
Contact Us
The best way to contact us is to fill out the contact us form below.
Earnings & Results Disclaimer
At Joshua Hastings Consulting (HFE Marketing Group LLC), we share real client testimonials and performance data where available. These stories reflect individual business journeys and are not intended to represent a promise or guarantee of results. Your business is unique — and so are your outcomes. Marketing success depends on a range of variables, including your experience, industry, systems, team, effort, and decision-making.
We are a strategic marketing consulting firm focused on building sustainable growth through proven systems, not shortcuts. We do not offer franchise opportunities, income guarantees, or “overnight success” models. What we provide is high-level guidance, education, and implementation support — but the responsibility for execution and results ultimately rests with you. *Guarantee is subject to change and official guarantees's are communicated in the contract and dependent on ad spend, coachability, and follow-through as outlined per the agreement of coaching/consultant agreement.
Some clients achieve dramatic growth; others choose not to implement what’s recommended, or apply it inconsistently, and see limited change. We don't make income claims because we don’t believe in templated results — we believe in custom strategies that fit your business and your local market.
Finally, this website is not affiliated with or endorsed by Meta, Google, Microsoft, or YouTube.
Copyright 2025. HFE Marketing Group LLC